Editorial Note

Dear Reader,

It is with great pride and sincere privilege that we are writing this message to present Vimarsh, a bi-annual journal published by School of Business Management. Bringing this new issue would not have been possible without the great and much appreciated contributions from the reviewers, editorial and technical team. This issue focusses upon Data Analytics, unethical marketing practices, women empowerment, Digilock and other such pertinent topics.

The robust intellectual support and well-timed research contribution of authors deserve special appreciatory applause. Our team expects similar sort of sincere dedication from the writers in near future. Our utmost thanks to ‘Im Advertisers’ for being patient with our consistent editing and formatting issues.

The journal wishes to serve as an authentic platform for showcasing and recognizing the management researchers in India. Each new issue of this journal comes from an extensive process, hence, all essential steps to make it a relevant management publication were taken. We rely on the association of all our reviewers, editors, and contributors to make it an informed, exciting and an apt publication.

We hope to publish more such good research work to keep you informed and updated.

In case of any queries or comments, we would be happy to hear from you at vimarsh@iftmuniversity.ac.in

Happy Reading...!!!

Regards...


The Vimarsh Team